Make In India Wellness Sector
SUMMARY
·
Second largest exporter
of Ayurvedic and alternative medicine in the world.
·
INR 490 Billion wellness
market.
·
6200 indigenous herbal
plants.
·
INR 1 trillion wellness
market by 2015.
·
Potential to generate
three million job opportunities.
·
The country has
developed vast AYUSH infrastructure comprising of 736,538 registered
practitioners.
REASONS TO INVEST
·
India has an unmatched
heritage represented by its ancient systems of medicine which are a treasure
house of knowledge for both preventive and curative healthcare.
·
The demand for Ayurveda,
Yoga, Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) and herbal products is
surging in India and abroad. India is the second largest exporter of AYUSH and
herbal products.
·
Indian systems of
medicine and homoeopathy particularly Ayurveda and Yoga are widely recognised
for their holistic approach to health and capability for meeting emerging
health challenges. These systems are playing an important role in achieving the
national health outcome goals of reducing Maternal Mortality Rate (MMR), Infant
Mortality Rate (IMR), malnutrition and anemia.
·
The country has
developed vast AYUSH infrastructure comprising of 686,319 registered
practitioners, 26,107 dispensaries and 3167 hospitals in public sector, 501
undergraduate colleges with annual intake of 28,018 students, 151 centres for
post-graduate education with annual admission of 3504 scholars and 8896
licensed drug manufacturing units.
·
India also has a vast
infrastructure with a dedicated Central Council of Indian Medicine, Central
Councils of Homoeopathy (Regulatory Councils) and five Central Councils for
Research, one for each AYUSH system. There are seven National Institutes (two
for Ayurveda and one each for other systems), two North-eastern institutes to
cater to needs of a specific area, two Pharmacopoeia Laboratories, one
Pharmacopoeia Commission for Indian Medicine, a National Medicinal Plants Board
and a public sector undertaking for manufacture of standardised Ayurvedic and
Unani medicine.
·
Investors and corporate
houses are increasingly investing in AYUSH sector.
·
India has a vast
reservoir of natural flora and fauna and also ancient texts and knowledge that
have made it an authority in the field of AYUSH.
·
Ayurveda has a unique
therapy called Panchkarma which is beneficial for preventive/promotive health
and also for treatment of many chronic lifestyle disorders.
·
Yoga is widely
recognised and practiced in Asian as well as western countries. Several yoga
centres/studios have been established across the globe during the last 4-5
decades.
·
Yoga is a drugless
system and can be applied as independent modality or as an add-on therapy with
other systems. The classical methods of yoga originated and propagated in India
has its own advantages.
·
The ancient Indian texts
have defined the concepts of do’s and don’ts related to dietics, conduct,
activities etc. which are used as natural modalities for prevention of diseases
and restoration of health.
STATISTICS
·
India’s wellness market
is estimated at INR 490 Billion, and wellness services alone comprise 40% of
the market.
·
The AYUSH sector has an
annual turnover of around INR 120 Billion. The sector is dominated by micro,
small and medium enterprises, accounting for more than 80% of the enterprises,
located in identifiable geographical clusters.
·
The products market is
worth about INR 40 Billion with over-the-counter products such as digestives,
health food and pain balms, constituting almost 75% the segment. India has
9,000 units engaged in the manufacture of AYUSH drugs.
·
The biggest markets for
Indian herbal products are Western Europe, Russia, USA, Kazakhstan, UAE, Nepal,
Ukraine, Japan, Philippines, Kenya etc.
·
India has over 8000
medicinal plants found in the Himalayan region, around its coastline, deserts
and rainforest eco-system.
·
More than 32 Million
people are practicing yoga in the USA alone. The demand for yoga across the
world is growing exponentially.
GROWTH DRIVERS
·
The Government of India
has set up a dedicated Department of Ayurveda, Yoga and Naturopathy, Unani,
Siddha and Homoeopathy (AYUSH) with the aim of providing impetus to these
ancient healthcare systems with a targeted thrust.
·
In many places in India,
the Indian systems of medicine and homoeopathy continue to be widely used due
to their accessibility and sometimes, because they offer the only kind of
medicine within the physical and financial reach of the patient.
·
The Department of
Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy provides ample
opportunities for investment, education and research, health services and
training in the AYUSH sector.
·
The department has a
‘Central Sector Scheme for promotion of International Cooperation’ which aims
to promote global acceptance of AYUSH systems of medicine, facilate
international promotion, development and recognition of Ayurveda, Yoga,
Naturopathy, Unani, Siddha and Homoepathy. Its purpose is also to create
awareness about AYUSH strengths and utility in emerging health problems, to
foster interaction of stakeholders and market development of AYUSH at the
international level, to support international exchange of experts and
information for the cause of AYUSH systems, to give a boost to AYUSH products
in the international market, to establish AYUSH academic chairs in foreign
countries.
·
One of the main reasons
for the surge in demand for AYUSH is concerns related to escalating costs of
conventional health care and the adverse effects of chemical-based drugs and
increasing lifestyle disorders.There is an epidemiological transition. By the
year 2020, non-communicable diseases (NCDs) are expected to account for seven
out of every 10 deaths in developing regions. AYUSH has the strength in
managing NCDs.
·
India has conducted
international exchange programmes, seminars and workshops on AYUSH. MoUs for
‘Country to Country cooperation in the field of tradional medicine’ have been
signed with China, Malaysia, Hungary, Trinidad and Tabago and is in the
pipeline with Serbia, Nepal, Bangladesh, Sri Lanka and Mexico.
·
Ministry of Tourism also
promotes AYUSH Systems of Medicine by organising and participating in various
wellness and medical tourism events and by running publicity campaigns and
organising road shows in the overseas market.
FDI POLICY
·
100% Foreign Direct
Investment (FDI) is permitted in the AYUSH sector.
SECTOR POLICY
·
A National Health
Assurance Mission is to be launched in order to promote the sector.
·
A number of AYUSH
clusters across the country will provide plug-and-play facilities for setting
up AYUSH units.
·
The National Rural
Health Mission has a declared policy of promoting ‘Pluralistic Healthcare’ by
involving, alongside the allopathic system, the AYUSH systems, including local
health traditions in its operational mission.
·
The National Policy on
Indian Systems of Medicine & Homoeopathy – 2002.
·
Evidence-based centres
are to be set up by the All India Institute of Medical Sciences. These centres
will also be instated in government hospitals.
·
Central Sector Scheme
for in-situ & ex-situ conversation efforts of medicinal plants and National
AYUSH Mission of medicinal plants for promoting medicinal plants cultivation to
help ensure assured raw material supply.
·
The establishment of a
North-eastern Institute of Ayurveda and Homoeopathy at Shillong, Meghalaya and
the North-eastern Institute of Folk Medicine at Passighat.
·
Central Sector Sceme for
promotion of International Cooperation in AYUSH for providing incentives for
the promotion of AYUSH abroad.
FINANCIAL SUPPORT
·
A scheme has been
envisaged for the development of AYUSH clusters, for creating a Common Facility
Centre for standardisation, quality assurance and control, productivity,
marketing, infrastructure and capacity-building through a cluster-based
approach.
·
Central Sector Scheme
for promotion of international cooperation in AYUSH which provides for
international exchange of experts and officers, incentive to drug
manufacturers, entrepreneurs, AYUSH institutions etc. for international
propagation of AYUSH by participating in international exhibitions, trade fairs,
road shows etc. and registration of AYUSH products (Market Authorisation) at
regulatory bodies of different countries such as USFDA/EMEA/UK-MHRA/NHPD/TGA
etc. for exports, support for international market development and AYUSH
promotion-related activites, translation and publication of AYUSH
literature/books in foreign languages.
·
A centrally-sponsored
scheme has been set up for specialised AYUSH facilities in government tertiary
care as well as AYUSH hospitals in PPP mode.
·
The Central Sector
Scheme to provide support for Conservation, Development and Sustainable
Management of Medicinal plants aims at ex-situ/in-situ conservation, awareness
creation, R&D, herbal gardens, etc. and a centrally sponsored scheme
"National AYUSH Mission" (NAM) to support cultivation of medicinal
plants on farmer's lands on mission mode.
·
Provisions have been
made for the North-eastern region in this sector.
·
The Scheme for Hospitals
and Dispensaries, under NRHM including AYUSH flexi-pool, continues to provide
assistance to states for integrating AYUSH in the national health care network,
creating AYUSH facilities in PHCs/CHCs/District Hospitals.
·
The AYUSH Sector
Innovation Council has been instituted by the Government of India.
INVESTMENT
OPPORTUNITIES
·
Ayurveda drug
manufacturing (nutraceuticals, food supplements, cosmetics and rejuvenates).
·
Setting up of
specialised treatment centres.
·
Medical tourism for
curative and rejuvenation treatments.
AGENCIES
Regulatory Bodies:
Research Councils
Source: India Govt
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