November 27, 2017

Best Marketing Quotes



“As marketers, we should be changing the mantra from always be closing to always be helping.”

“Branded content is created for a company. A content brand is created for a valuable company.”

“Clients don’t care about the labor pains; they want to see the baby.”
“Content is the atomic particle of all digital marketing.”

“Content is the reason search began in the first place.”

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”

“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.”
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

“Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.”

“I am all for conversations, but you need to have a message.”

“If you build it… you may still need Google AdWords.”

“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.”

“It’s much easier to double your business by doubling your conversion rate than doubling your traffic.”

“Just because you can measure everything doesn’t mean that you should.”

“Never let ads write checks your website can’t cash.”

“Put your energy into making things that are likeable, not some douchey social media strategy.”

“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.”

“Social media allows big companies to act small again.”

“Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?”

“The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.”

“You can’t expect to just write and have visitors come to you – that’s too passive.”

“You can’t sell anything if you can’t tell anything.”


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